The desire to strike a balance between sustainability and functionality.
Simple & intuitive access to mobility technologies, products &
Cars that can listen,
talk back and connect to other cars, owners, traffic systems and the grid.
Cars with advanced intelligence to sense and respond to any use situation.
Advanced technologies and alternate business models to make the mobility affordable.
Consumer choice will increasingly be driven by how "clean" or green a vehicle is, from birth to use to disposal. "Clean" will be defined and broadly understood as a reflection of a clean footprint across the entire value chain - from sourcing, to manufacturing, to distribution, to product use and ultimately, disposal.
"Convenience" seeking will be the new norm across all aspects of purchase, financing, usage and servicing of
products and services. From an emphasis on owning vehicles outright, the future will shift towards "flexible access" to a suite of mobility solutions.
The integration of electronics and software will make every part of the vehicle intelligent.
Vehicles will become "clever" enough to sense and respond to almost every situation - from
self diagnosis and healing to responding to traffic conditions and even "driverless" driving.
Vehicles of the future will become increasingly "connected" and will be able to "talk and listen".
Connectivity will enable the vehicle to respond to user instructions and as another node in the Internet, enable car to car,
car to owner, car to grid and car to internet communication.
The entire mobility chain will see the emergence of "cost-effectiveness" as a mantra for success. Large factories will be replaced by small, smart,
flexible, low-cost manufacturing. Superior technology and enhanced features will increasingly become accessible
to more and more consumers and "value-for-money" will become the chant by discerning consumers.
Large change renewal energies will get rid of vicious circle of oil, making the purchase and use of such born green product cost effective.